Being a C-Suite executive in any industry is bound to come with a set of challenges. Unlike traditional sectors, however, the cannabis space is one with a wide mix of regulations, personalities, cultural taboos and odd businesses. Given that cannabis remains federally illegal, industry professionals often have to develop innovative ways of running their businesses to ensure that profitability, ethicality and sustainability are prioritized. As a result, many of the industry’s occupants find themselves in unique careers that require a range of skills for success.
Here’s what it’s like to be a C-Suite executive in the cannabis industry:
Jamie Rosen, CEO of Dr. Dabber
"Serving as a C-suite executive in the cannabis space is wildly different from serving as such in any other industry. The marketing challenges involved in distributing vaporizers are unique, between public opinion and newly developed technologies, and the stigma surrounding the space makes day-to-day operations more hectic than one could expect in a more established industry, even being in a legal state. With that said, the people are wonderful and there's a lot of fun to be had along the way."